Kerala - Background
The influence of the sea has a profound effect on the history of Kerala. Kerala has a great maritime history having relationship with China, the gulf countries and Europe. The Portuguese missionaries who came to Kerala in South India in the sixteenth century were instrumental in introducing Latin Christianity in Kerala.
As a leading state of India, Kerala has achieved remarkable progress, especially in protecting and strengthening of the democratic system and its foundations based on the principles of secularism, gender equality, empowerment of women and children. The state has the highest literacy rate of 93.91% and highest life expectancy of 74 years. The state also has the highest media exposure in India with newspapers being published in nine different languages, mainly in English and Malyalam.
People in Kerala have a big civic sense. They are highly hygienic in their personal and social life. They are not only highly educated, well cultured but also very well alert and vigilant to the highest level politically, socially, culturally and economically, fully conscious of their rights and duties as citizens of the country. Generally people are avid readers and highly exposed to media specially newspapers.
Flanked by the Arabian Sea in the West, the towering Western Ghats in the East and networked by 44 interconnected rivers, Kerala is blessed with a unique set of geographical features that have made it one of the most sought after tourist destinations in Asia. A long shoreline with serene beaches, tranquil stretches of emerald backwaters, lush hill stations and exotic wildlife, are just a few of the wonders that await you once you crossover to the other side. And what's more, each of these charming destinations is only a two hour drive from the other - a singular advantage no other place on the planet can offer.
Kerala prides itself for being the flag bearer for not just how a culture can respect its past but also march forward with growth & progress as well. Hundred percent literacy, world-class health care systems, India's lowest infant mortality and highest life expectancy rates are among a few of the milestones that the people of the state are extremely proud of.
Sun blanched white seashore. Endless beaches. Incessant blue waves mostly calm but sometimes boisterous clamouring and vanishing among white splashes. Green groves of coconuts just stop short and border the beaches with frills. Lurking in the backdrop a network of lagoons and backwaters. Boats and country crafts moving along. Quite a lot of rivers and countless rivulets flowing through hills and paddy fields of the midland, emptying into the backwaters. And the far off dark blue mountains. This is what the eyes meet about Kerala. An excellent colour scheme and art work of Nature. An occasional boatsman rowing and singing with cargo or people. A tiller or a mower and women planting seedlings. Women at work spinning coir. Dense plantations further eastward. Kerala is all these and more.
India's most beautiful State, Kerala is today one of the most sought after tourist destinations in the world. Today, Kerala Tourism is a global super brand and is recognized as a pioneer and trendsetter in the country. Its unique culture and traditions, coupled with its varied demography has made Kerala one of the most popular tourist destinations in the world. Apart from being a tourist destination, Kerala is also India's most advanced society, cleanest and most peaceful state. 'Responsible Tourism' is adopted as the cornerstone for the tourism development in the state.Better known as "Gods Own Country", Kerala offers a host of exciting holiday options. Spread out across the year is specially designed packages that highlight the State's attractions and prove beyond doubt that the season never ends in this beautiful land.
By April 2020 Kerala flattened its curve of COVID-19 infection with few positive cases being reported and more people getting recovered in the last few days. Kerala reported the first case of COVID-19 in the country on 30 January 2020 after three person who returned from Wuhan tested positive. After 100 days Kerala, to a greater extend had managed to contain the spread of the disease which is creating catastrophic situation across the globe. Through aggressive testing, contact tracing, effective communication,strict surveillance, use of technology, larger intervention from Government, local bodies, self help groups and public at large had helped Kerala to take hold of the situation.
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