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Media Relations

Newsletter 09-11
December 2008

CALL Newsletter 09-11: Media Relations

Table of Contents


This newsletter makes the case for changing public relations and media relations to support contemporary operations, especially in a counterinsurgency environment. It explains why commanders, not just the public affairs office, must be involved in public affairs (PA) operations.

The newsletter presents examples of battle-tested and proven PA training guidance and tactics, techniques, and procedures (TTP). These TTP help units and Soldiers gain a better perspective and situational understanding of the battlefield environment. Media operations provide units and Soldiers with an enhanced capability to view the adversary and themselves through someone else's viewpoint-via television, the Internet, or print media.

Key points of this newsletter:

  • PA and media relations are a leader's business.
  • The roles of the public affairs officers (PAOs) and staff are changing.
  • PAOs and PA teams must adopt a proactive and assertive mindset.
  • PA teams must get the Army's story out first, before enemy disinformation begins.
  • PA teams must understand their audiences and how best to communicate by leveraging new means and new technologies to reach those audiences.
  • PAOs are key to the commander's information operations and must be involved in the campaign from planning to execution and through post operations.

Download CALL 09-11 Newsletter [PDF 1.03MB]

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