Media Relations
Newsletter 09-11
December 2008
Table of Contents
- Foreword
- Chapter 1: The Changing Role of Public Affairs
- Section I: Producing Change in Army Public Affairs: Ideas for Refocusing Operations
- Section II: Truth in Defense of Military Public Affairs Doctrine
- Chapter 2: Contemporary Public Affairs
- Section I: A Successful Brigade Public Affairs Officer
- Section II: Public Affairs Operations at the Division Level
- Section III: Public Affairs Officer: What We Are Doing to Tell That Story?
- Section IV: Training the Public Affairs Officer Workhorse
- Chapter 3: Getting Our Message Out
- Section I: Breaking Through the National Media Filter—How to Succeed in Telling the Story Through Hometown Outreach
- Section II: Reaching Out to an Influential and Overlooked Population: Partnering with Iraqi Media
- Section III: Becoming an Effects-Based Communicator
- Chapter 4: Public Affairs and Information Operations
- Section I: Information Operations, United States Strategic Command, and Public Affairs
- Section II: Massing Effects in the Information Domain: A Case Study in Aggressive Information Operations
- Section III: Information Operations in Task Force Marne, LTC John Peterson
- Chapter 5: Public Affairs Failures
Foreword
This newsletter makes the case for changing public relations and media relations to support contemporary operations, especially in a counterinsurgency environment. It explains why commanders, not just the public affairs office, must be involved in public affairs (PA) operations.
The newsletter presents examples of battle-tested and proven PA training guidance and tactics, techniques, and procedures (TTP). These TTP help units and Soldiers gain a better perspective and situational understanding of the battlefield environment. Media operations provide units and Soldiers with an enhanced capability to view the adversary and themselves through someone else's viewpoint-via television, the Internet, or print media.
Key points of this newsletter:
- PA and media relations are a leader's business.
- The roles of the public affairs officers (PAOs) and staff are changing.
- PAOs and PA teams must adopt a proactive and assertive mindset.
- PA teams must get the Army's story out first, before enemy disinformation begins.
- PA teams must understand their audiences and how best to communicate by leveraging new means and new technologies to reach those audiences.
- PAOs are key to the commander's information operations and must be involved in the campaign from planning to execution and through post operations.
Download CALL 09-11 Newsletter [PDF 1.03MB]
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