Public Education and Outreach
US VISIT has created a strong brand for itself, including logo, tagline, graphics, and an overall look and feel that integrates the materials and makes the program easily recognizable to international travelers. US-VISIT exit outreach materials are being developed in multiple languages, including English, Spanish, Portuguese, Japanese, Mandarin, Korean, Arabic, Dutch, Haitian/Creole, Russian, Polish, Hebrew, Ukrainian, Vietnamese, Tagalog, French and German. The campaign currently includes the following materials: In-flight animated video; video public service announcement; airport banners, posters and other signage; exit cards; exit receipts; informational pamphlet in print and electronic versions; tool kits and information kits; and our Web site, www.dhs.gov/us-visit.
US-VISIT has a robust outreach effort in place to educate visitors and explain US-VISIT procedures. Materials include brochures and airport signage in multiple languages, in-flight videos and on-board handouts the airlines are using to inform their passengers. Public Service Announcements are being aired in airport lounges, and we are conducting active outreach to global media and stakeholder groups. We have more than 300 stakeholder groups linking to our Web site and distributing information to their constituents, and the program has been extensively covered by domestic and foreign media. Judging by the awareness and comfort level passengers have at the inspection booths, US-VISIT feels these efforts are effective at communicating the program and educating our visitors.
US VISIT is making a concerted effort to educate stakeholders and media by making presentations at appropriate tradeshows, conferences and other media events. Additionally, direct outreach is ongoing to key stakeholder groups including travel and tourism groups, carriers and ports, educational organizations, special interest groups, business, and the media.
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