APPENDIX C: TIPS ON MEDIA INTERVIEWS: IN THE SPOTLIGHT MEDIA AND THE

APPENDIX C
TIPS ON MEDIA INTERVIEWS

Advances in communications technology and the nature of low- and mid-intensity conflict mean that any soldier can be approached in combat by members of the news media. Leaders at all levels should train their subordinates so they know how to respond to questions from reporters, without detracting from the mission or violating OPSEC. Here is a set of five do's and don'ts that apply whenever soldiers come in contact with the news media:

Know

the role and purpose of the American press: Reporters do a vital job in a democracy by keeping the public, your friends and family, and other soldiers informed. Your interaction with the media can be a morale booster and actually enhance the mission.

Do Not

jeopardize your life or your mission by trying to accommodate the media or protect them. They know and have assumed the risk of covering combat operations. Do not take chances just because the cameras are "rolling."

Know

to whom you are talking: When approached by a reporter, ensure he is wearing a press badge issued through your chain of command, or that he is accompanied by a PAO representative.

Do Not

detain unregistered or unescorted media representatives yourself. Instead, refer them to the PAO and promptly report them to your supervisor.

Know

who will hear you: What you say and how you say it can be in enemy hands within minutes. Your friends and family -- and the American public -- will be influenced by what you say and how you say it. Confidence and upbeat attitudes impress the public and the enemy with your sense of resolve.

Do Not

violate OPSEC by talking about tactical plans, your unit's strength and supply levels, or losses. Do not provide the enemy with propaganda material by grumbling and thoughtless complaining.

Know

your rights: You may talk with the news media without fear of repercussion or punishment. You may also decline to talk, and you may end an interview at any time.

Do Not

take time out for an interview when it would interfere with the mission. Don't answer inappropriate questions, and don't hesitate to request that the tape recorder or camera be turned off when you feel it necessary.

Know

your limits: Stick to subjects within your own area of responsibility and personal knowledge. If you do not have the answer to a question, say so.

Do Not

try to answer questions above your level. Do not speculate, repeat rumors, or discuss information about casualties. Do not say or do anything that would violate operational security and aid the enemy.

Table of Contents
Appendix B - When the Media Calls . . .
Appendix D - Tactics, Techniques, and Procedures (TTP) for Commanders