Appendix Q
PRINCIPLES OF PA SERVICE AND STANDARDS
INTRODUCTION
This checklist identifies the primary tasks associated with the functions of Public Affairs, and establishes standards for successful accomplishment of those tasks. Standards of service equate to minimum exceptions of an operational commander and will be used to judge unit readiness, leader effectiveness, and individual soldier performance.
The following definitions apply to this checklist:
Austere: No existing PA units, assets or Army signal information infrastructure available in area of operations upon deployment. Commercial communications infrastructure is not available. PA elements must perform all missions and provide all PA support using organic personnel and equipment.
Existing: PA units, assets and Army signal information infrastructure in place before deployment. Commercial communications infrastructure is available. Deploying PA element assumes duties of or augments organic PA elements. Existing personnel and equipment augmented by additional PA elements to accomplish PA mission and provide PA support.
| FUNCTIONS/TASK | CONDITION | STANDARD | |
---------------------------------------------------------------------------------- |
|||
| Planning | |||
| 1. Perform Global Information Environment analysis |
Existing | Austere | |
| 2. Develop PA Estimate (COAs) | Existing | Austere | |
| 3. Develop PA Strategy (plan) | Existing | Austere | |
| 4. Develop PA Guidance | Existing | Austere | |
| 5. Coordinate PA Annex | Existing | Austere | |
| Media Facilitation | |||
| 1. ID media support requirements | Existing | Austere | |
| 2. Register news media | Existing | Austere | |
| 3. Coordinate media support | Existing | Austere | |
| 4. Provide media orientation | Existing | Austere | |
| 5. Coordinate news media interviews | Existing | Austere | |
| 6. Plan/coordinate news briefings | Existing | Austere | |
| 7. Establish Media OPS Center | Existing | Austere | |
| 8. Operate MOC | Existing | Austere | |
| 9. Provide media assistance/escort | Existing | Austere | |
| Information strategy | |||
| 1. Identify target audiences | Existing | Austere | |
| 2. Identify information needs | Existing | Austere | |
| 3. Develop info themes/CMD messages | Existing | Austere | |
| 4. Gather info/develop products | Existing | Austere | |
| 5. Disseminate information to deployed forces |
Existing | Austere | |
| 6. Disseminate information to families/home station audiences |
Existing | Austere | |
| 7. Disseminate information to national/local news media |
Existing | Austere | |
| 8. Disseminate information to general public |
Existing | Austere | |
| Public Affairs Training | |||
| 1. Identify training needs | Existing | Austere | |
| 2. Develop unit PA Training plan | Existing | Austere | |
| 3. Develop Family Spt Training Plan | Existing | Austere | |
| 4. Develop Senior LDR Training Plan | Existing | Austere | |
| 5. Conduct unit PA training | Existing | Austere | |
| 6. Conduct Family SPT Training | Existing | Austere | |
| 7. Conduct Senior LDR Training | Existing | Austere | |
| 8. Prepare SMEs for Media interviews | Existing | Austere | |
| 9. Evaluate training efforts | Existing | Austere | |
|
NEWSLETTER
|
| Join the GlobalSecurity.org mailing list |
|
|
|
