DCN becomes DCNS
4 Apr 2007
The DCNS group unveiled its new corporate identity to employees on 3 April 2007. The new identity symbolises the group's new organisation and ambitions following the integration of Thales's naval businesses in France (though not its naval equipment businesses).
The acronym DCN has been replaced by a brand: DCNS. Although the letters D, C and N no longer have any particular significance, they echo the group's history — to which employees, customers and partners are deeply attached. The S stands for systems and services — or more precisely our expertise in system prime contracting and services. It also reflects our commitment to future growth and development.
Our new brand universe includes a unique typeface and a graphic standard designed to capture the group's energy and flair for innovation. Our new slogan — Strength at Sea — symbolises our market positioning at the intersection of two worlds: naval power and the sea. It also highlights our commitment to our customers and their projects.
In addition to enhancing our image, these changes promote the simple yet powerful idea of a group that is determined to win more business on international markets and play a leading role in the consolidation of Europe's naval defence industry.
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