Since the 1950s, the most spectacular example of a deity's increasing influence throughout northern and central India is the cult of Santoshi Mata (Mother of Contentment). Her myths recount the sufferings of a young woman left alone by her working husband and abused by her in-laws, who nevertheless remains loving and faithful to her man and, by performing simple vows to the goddess (fasting one day every week), eventually sees the return of her now-rich husband and moves with him into her own house. Santoshi Ma, thought to be the daughter of Ganesh, is worshiped mostly by lower middle-class women who also pray for material goods. In the 1980s and early 1990s, her shrines were spreading everywhere and even taking over older temples, aided by the release in the 1970s of an extremely popular film version of her story, Jay Santoshi Ma.
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