|SECTION V THE MEDIA|
3-77. The media--the printed medium, radio, television, and the Internet--have a vital role in societies directly and indirectly involved in counterinsurgency. The news media and other information networks' increasing availability to societies' leadership, bureaucracies, and populace means members of this news and communication medium have a significant impact on political direction, achieving national security objectives, policy formation, and national will. Media scrutiny of military operations, journalists' desire for immediate footage and onthe-spot coverage of confrontational events, and the increasing contact with units and Soldiers (including embedded reporters) require that commanders and public affairs officers provide guidance to leaders and Soldiers on media relations. The media affect and influence each potential target audience and personnel external and internal to the AO. Speaking with the media in a forward-deployed area is an opportunity to explain what our organizations and efforts have accomplished, but be prepared to field questions regarding perceived negative impacts also. Figure 3-4 contains general public affairs guidelines.
3-78. In addition to these general guidelines, leaders should always consult the public affairs office guidance related to the current operation. (See Appendix C.)
|Points to Remember When Doing Media Interviews||What to Do When the Media Visits Your AO:|
Figure 3-4. Example of PAO Guidance Card
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